Li Auto: Cars, Home, Alive.
Li Auto's brand mission, a story centered around "home".
A Li MEGA and families overlooking a harbor at sunset

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Hello! We Are Li Auto.

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Li Auto was founded in 2015. We are committed to providing products and services that are safer, more comfortable, and more convenient for family users. Our Smart EV lineup includes Li ONE, the Li L series, Li MEGA, Li i8, and Li i6. On October 18, 2024, Li Auto reached the milestone of one million vehicle deliveries in just 58 months, setting a new record for the fastest one million deliveries in China's luxury car market.

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A More Convenient Energy Solution
With REEV and pure electric power options, we are leading the renewable energy revolution.
Li Auto's REEV Platform
Li Auto, a pioneer in REEV platform.
*Comes standard on all Li L series models.
Li Fast Charging Solution
Charge your car at 5G speed.
*The data is based on self-testing of optimal charging performance, and the charging speed and range may vary depending on the vehicle model, vehicle condition, and usage.
Li Auto range-extender electric vehicle chassis and powertrain
Li Auto electric vehicle connected to a charging cable
AI-powered Service for Family Users
All models come standard with assisted driving features and multi-screen voice interaction, enabling AI to grow with your family together.
Li Auto Driver Assistance
All-Scenario ADAS with a Free Lifetime Subscription.
Li Smart Space
Pioneering 5-Screen 3D spatial interaction.
Driver viewing the Li Auto app inside a vehicle
Li Auto central display showing vehicle controls and smart cabin features
Future Avant-garde with Full Execution, Which Changes Human Life
Unleash the power of embodying rationality and technology through emotional design
Future Avant-garde Design Language
We consistently adhere to the principle of "Less but Better" in our design approach. The aesthetics of our products are intended to highlight the rational functionality and the technological value they embody. This design philosophy is reflected in every step of the design process, from innovative exterior forms, thoughtful layout of intelligent spaces within, to the selection of component materials and the definition of exquisite craftsmanship.
Designer sketching the side profile of a Li Auto SUV
Rational thinking
We start by envisioning the innovative ways to provide users with the lifestyle they aspire to in their desired usage scenarios.
Top view of a Li Auto vehicle framed by illuminated Star Ring lights
Technological value
We are committed to using innovative technological solutions to address real-life issues and enhance the well-being of households.
Front view of a Li Auto vehicle with its Star Ring light illuminated
Sensational design
With our "Future Avant-garde" design language, we strive to strike a balance between full-bodied forms and exquisite details, creating warm and joyful homes for our users.
Side profile of a silver Li MEGA in a dark studio
Our Creativity
Li Auto's self-developed core technologies and factory are key to making your perfect mobile home.
Core Technologies
REEV, High-voltage Battery Electric Platform, multi-screen, voice-controlled interaction technology, Magic Carpet Air Suspension and Pilot Assistance are all developed by Li Auto.
Robotic probe testing an electronic circuit board
Supply Chain
Range extenders, drive motors, semi-conductors, and other core components are built by Li Auto or through joint ventures.
Aerial view of the Li Auto manufacturing campus
Smart Manufacturing
Our own smart manufacturing bases in Changzhou and Beijing cover stamping, welding, painting, final assembly, quality testing, logistics, IT, and other vehicle production processes.
Industrial robots assembling vehicle bodies in a Li Auto factory
Direct Sales Network
We provide transparent, convenient, and efficient services via our direct sales system. As of January 31, 2026, Li Auto operates 547 retail centers across 159 cities in China, along with 547 after-sales service and authorized collision repair centers covering 221 cities.
Li Auto retail store at night with a vehicle display above the entrance
Our Values
Our core value is "Exceed User Needs, Create Products and Services We Are Proud Of."
Li Auto headquarters courtyard at dusk
Users Create Happy Homes

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Woman reflected in a vehicle mirror during a family journey
Watch Full Video
https://lilibrary-public.liauto.com/lilibrary/hd/20260104/7ff02ef1-ad32-40fe-ad2b-62adfc127799.mp4
Create the Future Together With Li Auto
We encourage users to help us improve our products and services, as well as inspire us with creative ideas.
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Creating Products
Whether it is a function definition or OTA update, honest feedback from users is a source of power for product improvement.
Users can join OTA betas
Driver viewing the Li Auto app on a smartphone inside a vehicle
Always Innovating
AI TaskFlex, Tuning Master, AI Painting Master, on-board browser—Your ideas inspire us to explore more ways to interact with the vehicle.
Users can share tips on Task Master
Li Auto center display showing smart cabin controls and entertainment
Create Your Lifestyle
We created the Bed Mode based on user feedback so you can truly enjoy the outdoors.
Users requested Bed Mode
Family relaxing together in the spacious rear cabin of a Li Auto vehicle